LIAISON JOURNAL OF BEST

Developing Bockie; The Evolution of Vegan Bockwurst for the Indonesian Market

Thu, 25 Jul 2024 00:00:00 +0700

The emergence of plant-based foods has sparked a global shift towards sustainable and healthier dietary choices. This paper explores the development and introduction of a novel vegan sausage into the Indonesian market. Utilizing locally sourced tofu as the primary ingredient, this sausage aims to cater to the growing demand for plant-based alternatives while addressing sustainability concerns within the food industry. Incorporating a taste enhancer from the Korean company, Cheil Jedang Food & Nutrition Technology (CJ FNT), which initiated this endeavor as a competitive challenge, enhances the flavor profile of the sausage, making it appealing to a wide range of consumers. Through a combination of market analysis, nutritional evaluation, and sensory testing, this paper examines the feasibility and potential impact of introducing such a product in Indonesia. By highlighting the benefits of plant-based diets for both personal health and environmental sustainability, this study contributes to the promotion of sustainable food practices in emerging markets

Keywords: plant based food, sausage, sustainability, food industry

The Influence of Service and Facilities on Guests’ Interest at Padma Hotel Semarang

nurul aishah, aditya nova putra, ra. afera ratna wijayanti, siti nurfitriana — Thu, 25 Jul 2024 00:00:00 +0700

This study investigates the influence of service quality and facilities on guests' interest in Padma Hotel Semarang. Utilizing a quantitative approach, data were collected through surveys distributed to hotel guests. The analysis revealed that both service quality and facilities significantly impact guests' interest. Specifically, high-quality service and well-maintained facilities enhance guests' likelihood of choosing Padma Hotel Semarang over competitors. These findings provide valuable insights for hotel management aiming to attract and retain guests by emphasizing service excellence and facility improvements.

Keywords: Service Quality, Hotel Facilities, Guest Interest, Hospitality Management, Padma Hotel Semarang

Motivating Elements for FMCG Companies' Organizational Growth

muhammad affandi, ra afera ratna wijayanti — Thu, 25 Jul 2024 00:00:00 +0700

Unilever has been perceived to be an extraordinary FMCG (Fast Moving Consumer Good) company, in top of mind of every customer’s head when it comes to cleaning products, foods and many hygiene products. This has put Unilever on top of the FMCG market. It is proven by the respondents answer that Unilever is also some of the respondent favorite brand when they go their regular convenient store. Even though the quality of Unilever’s product is un-doubly high quality, Unilever doesn’t put a very high price tag for their products, hence another reason why Unilever is the respondents’ top choice when they go to their local convenient store or supermarket. Because of their very good business practice and superior goods, Unilever has become a very prolific firm in the eyes of investors. Investors often see Unilever as a very stable firm to invest. Unilever has proved to be a stable and lucrative investment, for the past decade many has struck goldmine by investing to Unilever.

Keywords: FMCG; Unilever; Customer Perspective, Financials, Learning and Growth, Ratio, EPS, Profit, and the ROE.

The Comparison Between Indonesia’s and Singapore’s Digital Diplomacy Through the Instagram Account of @wonderfulindonesia and @visit_singapore

gabrian cornelis soetiman, indra v.a krishnamurti, fadhlanti sharief — Thu, 25 Jul 2024 00:00:00 +0700

In the last couple of years, digital diplomacy has become a relevant subject in the field of international relation. Other than that, nations around the world are beginning to see the importance of digital diplomacy activities towards themselves. In today’s world, digital diplomacy can be done through social media, mass media, and conferences through the digital space. In this research paper, the author will be focusing on the comparison of digital diplomacy activities conducted by Indonesia and Singapore on Instagram through the account of @wonderfulindonesia and @visit_singapore. From both accounts, it can be seen that Indonesia and Singapore have a different way to promote their nation. Furthermore, both nation’s Instagram account is aligned with their respective nation branding of “Wonderful Indonesia” and “Passion Made Possible”. After observing their Instagram account, it can be seen that both nations focused on building an image through each of their strengths. Furthermore, both nations have put a lot of effort to ensure that their Instagram account remain relevant in the international community. Other differences and similarities will explore in this research paper.

Keywords: Digital diplomacy, nation branding, Indonesia, Singapore, @wonderfulindonesia, @visit_singapore, social media, Instagram

The Cooperation of Plan International Indonesia and the Local Government of Sukabumi and West Lombok to Combat Child Marriage Through the Gema Cita Program

kezia andjanie grisella, indra v.a. krishnamurti, cecep indra surawijaya — Thu, 25 Jul 2024 00:00:00 +0700

Child marriage remains a problem in Indonesia, despite the practice being banned in various international agreements and national regulations. Indonesia even ranks among the 10 counties with the highest prevalence of child marriage. As such, addressing this issue is important, particularly in fulfilling Indonesia’s commitment to the Sustainable Development Goals (SDGs). This thesis explores the cooperation between Plan Indonesia and the local government of Sukabumi and West Lombok through the Gema Cita program, which aims to combat child marriage. The study uses the theories of liberal institutionalism and international regimes to explore the strategies, challenges, and impact of this cooperation and how it fulfills the SDGs, particularly Target 5.3. The study used a qualitative case study approach and gathered primary and secondary data. The result shows that the SDGs, as an international regime, shape Indonesia’s national policies and local initiatives such as Gema Cita in addressing child marriage. Gema Cita’s strategy includes a comprehensive approach that effectively engages adolescents, schools, and communities to create sustainable effort against child marriage. The program’s strategy also aligns closely with Indonesia’s National Strategy on the Prevention of Child Marriage (STRANAS PPA). Despite facing various challenges, such as low awareness of child marriage and lack of support in the community, the program demonstrated effectiveness in raising awareness, support, and influencing policy changes in the areas. The roles and responsibilities of Plan Indonesia and the local government contribute to the program’s success. Plan Indonesia’s focus on capacity building, advocacy, and evaluating complements the local government’s role in formalizing agreements, enforcing policies, and coordinating efforts. The findings suggest that such cooperation is important for child marriage prevention program like Gema Cita.

Keywords: Gema Cita, Plan Indonesia, child marriage, local government cooperation, sustainable development goals (SDGs)