LIAISON JOURNAL OF BEST

Impacts of AUKUS Formation on the Dynamics of ASEAN Member States

afi khresna — 2025-07-31

The establishment of AUKUS alliance in 2021 has resulted in substantial shifts in the geopolitical and security landscape of the Indo Pacific region, especially for ASEAN member states. This study examines the effects and consequences of AUKUS on ASEAN member states, focusing on its impact on regional security frameworks, geopolitical alignments, and the strategic responses of ASEAN member states. Through qualitative research, the study investigates how AUKUS is affecting the balance of power in the Indo-Pacific and challenging each ASEAN member states role as a central player in regional security discussions. The findings indicate that AUKUS has intensified great-power competition, compelling each ASEAN member states to navigate a complex landscape of strategic partnerships and rivalries. Divergent reactions among member states highlight the fragmentation of ASEAN's unified stance, with some viewing AUKUS as a counterbalance to China's assertiveness and others perceiving it as a destabilizing factor. This research underscores the need for each ASEAN members to adapt its strategies to maintain relevance and unity amid evolving geopolitical landscapes. By addressing the challenges brought by AUKUS, this thesis offers valuable insights into the security and geopolitical complexities ASEAN member states faces in the rapidly changing Indo-Pacific region.

Keywords: ASEAN, AUKUS, formation, geopolitical, Indo- Pacific

The Impact of Culture and Personality Traits on Financial Literacy

aswin andika putra — 2025-07-31

This research study investigates the influence of culture and personality traits on financial literacy, employing the Hofstede Cultural Dimensions framework and the big five personality traits as theoretical foundations. Specifically, the research aims to analyze the impact of cultural aspects of Indulgence, Long-Term Orientation, and Uncertainty Avoidance, alongside the personality traits of openness and conscientiousness, on various dimensions of financial literacy. Utilizing structural equation modelling analysis, the study reveals that that culture had an insignificant direct impact on individuals' financial literacy, while showing its significant indirect influence through mediating factors, such as personality traits. In contrast, personality traits, exhibited a significant and positive influence on financial literacy. The study underscores the need for a multifaceted approach to enhancing financial education, addressing both direct and indirect factors, which is likely to be more effective in promoting financial literacy among individuals.

Keywords: culture, Hofstede Cultural Dimensions, personality traits, financial literacy

The Impact of E-Service Quality and Perceived Product Quality on Customer Satisfaction in Batik Keris Online Store

faizatul rizki — 2025-07-31

The Batik Keris industry has witnessed a surge in online sales in recent years, making e-service quality and perceived product quality crucial factors influencing customer satisfaction. This study investigates the impact of e-service quality and perceived product quality on customer satisfaction in the context of Batik Keris online stores. A survey questionnaire was administered to 267 online Batik Keris customers to gather data on their perceptions of e-service quality, perceived product quality, and customer satisfaction. The findings suggest that Batik Keris online stores should prioritize e-service quality and perceived product quality to enhance customer satisfaction and foster long- term customer relationships. By providing a seamless and secure online shopping experience, offering high-quality Batik Keris products, and responding promptly to customer inquiries, businesses can effectively retain and attract customers in the competitive e-commerce landscape. E-service quality and perceived product quality have a significant impact on customer satisfaction in using Batik Keris’ online store. Based on the results, perceived product quality has more impacts on customer satisfaction as a mediating variable in e-commerce platforms.

Keywords: E-Service Quality, Customer Satisfaction, Product Quality, Batik Keris, Online Store

THE IMPACT OF TOURISM IN THE MOUNTAIN VILLAGE OF GRINDELWALD: AN ANALYSIS OF THE ECONOMIC, SOCIAL, AND ECOLOGICAL INFLUENCES

lea marie dally — 2025-07-31

This research investigates the impact of tourism on the mountain village of Grindelwald. The primary goal is to analyse the impact according to the economical, social and eco- logical influences. Through expert interviews the research provides a comprehensive overview of the impacts of tourism in Grindelwald and its current situation as well as its challenges and its future perspectives. Recommendations for action are offered to con- tribute to the development of a sustainable future. This study aims to contribute insights of the impact’s tourism can have in a rural area, specifically Grindelwald.

Keywords: Tourism, Rural Tourism, Overtourism, Sustainability, Grindelwald, Economic, Social, Ecologic

Social Media Marketing and Relationship Marketing on Adikara Batik’s Customer Engagemen

raden muhammad naufal ali hassan — 2025-07-31

The globalization of commerce in the digital age has revolutionized the way businesses engage with their customers. As a traditional art form with deep cultural roots, Indonesian batik has not remained untouched by this transformation. This thesis aims to explore the multifacetedimpact of social media marketing on customer engagement within the Indonesian batik industry.As social media platforms continue to serve as prominent channels for brand promotion and customer interaction, this study delves into how the unique and intricate designs of Indonesian batik, coupled with strategic digital marketing, shape customer engagement and influenceconsumer behavior.The demographic being studied consists of people who have participated in Adikara Batik's online platforms, specifically Instagram and TikTok, and people who have attended workshop classes. The technique of purposive sampling is utilized to guarantee the incorporation of participants who genuinely exhibit curiosity and participation. In order to gain quantifiable insights into participants' opinions on Adikara Batik's social media marketing andtheir levels of engagement with the brand, data is gathered through an electronically disseminated, structured questionnaire. The study explores a variety of factors, such as consumer engagement measures like likes, comments, shares, and workshop attendance, as wellas social media marketing techniques, which include content relevancy, post frequency,interactive features, and promotional campaigns. The study attempts to identify patterns and correlations in the gathered data by combining descriptive and inferential statistical techniques. Strict adherence is made to ethical requirements, including as participant confidentiality, anonymity, and informed consent.There are numerous limitations to this research, including onewhich is its exclusive focus on Adikara Batik, which might limit the applicability of the findings to other sectors. Furthermore, response bias is introduced by the use of self-reported data. The study's findings are intended to be insightful and useful for Adikara Batik as well as the larger academic community. They will present complex viewpoints on how social media marketingaffects customer engagement in the context of traditional craftsmanship.

Keywords: Social Media Marketing, Relationship Marketing, Customer Engagement, Content, Adikara Batik