LIAISON JOURNAL OF BEST

The Influence of Instagram Advertising and Food Quality Toward Revisit Intention at Kungfu Kebab Serpong (A Case Study of Kungfu Kebab- Serpong)

2024-03-05T11:04:20+07:00

The aim of this research is to observe the impact of Instagram Advertising, and Food Quality to Revisit Intention at Kungfu Kebab Serpong. This research was conducted in Kungfu Kebab Serpong. It is a restaurant in Serpong which sells premium Turkish kebab. The design of this research is using descriptive and quantitative research which shows the correlation between variables. The technique of collecting data was done using questionnaire to 113 respondents. The technique of analysing data was done using structural equation modelling (SEM) by SPSS statistics 26 and AMOS software version 24. The result of this research shows that the Instagram Advertising shown very weak influence with 0.373 to Revisit Intention. The Food Quality has a positive and significant impact of 0.829 to Revisit Intention. It means that the correlation between Instagram Advertising slightly influence but not significant toward Revisit Intention. However, the correlation between Food Quality shown significant or strong influence to Revisit Intention at Kungfu Kebab Serpong.

Keywords: Instagram Advertising, Food Quality, Revisit Intention

Climate change from a Marxist perspective

2024-03-05T11:08:39+07:00

Climate change is one of the world's most important challenges today. However, capitalist solutions to climate change dominate the conversation, and Marxist perspectives have been mostly left by the wayside by mainstream ecologists as well as fellow Marxists. This paper aims to utilize recent Marxist works on ecology to analyze various case related to climate change and showcase the flaws in current capitalist understandings of climate change and its potential solutions.

Keywords: Climate change, Marxist, capitalist

The Side Effect of Sunscreen in Our Marine

2024-03-05T11:12:28+07:00

Sunscreen application is highly important. It can protect our skin from UV exposure and prevent skin cancer. Nowadays, the understanding of people regarding the benefit of sunscreen has been increasing. It shows from the research that sunscreen is the top of skincare habit. Many companies also offer more advantages such as creating combination of sunscreen with whitening or make-up coverage functions. It makes this product achieves raising in sales. Sunscreen is definitely necessary for swimmer. However, some researches tell that the chemicals in the product can be pollutant in our sea. Some materials as oxybenzone and octinoxate in chemical sunscreen can accelerate coral bleaching even killing the coral reef. Meanwhile physical sunscreen, known safer than chemical sunscreen, is actually also contained potentially dangerous materials for marine. The nano particles such as titanium dioxide and zinc oxide recently found that can destruct the coral reef. However, further study is recommended to understand how far the dangerous of physical sunscreen for the sea life. Therefore, the customers are encouraged to seek more information to know which sunscreen that outweighs advantages and consider some more environmental-friendly habit as using UV protection clothes or not swimming during the peak time of sun exposure.

Keywords: Chemical Sunscreen, Physical Sunscreen, oxybenzene, octinoxate, titanium dioxide, zinc oxide

The Impact of Safety Management System and Safety Risk Management Towards Aviation Safety Performance at an Airline Company

2024-03-07T10:54:49+07:00

Since the earliest days of the aviation industry via the invention of the first airplane by the Wright brothers, many risks and perils have consistently arisen to challenge human comprehension of aviation safety. Over time, there has been a concomitant increase in technological advancements aimed at assisting individuals in overcoming this challenge. The respective airline company, an esteemed Indonesian aviation company, now occupies the leading position in the aviation industry inIndonesia. They have just received a 5-star accreditation for aircraft safety during the COVID-19 pandemic. The respective airline company excels in the Indonesian aviation industry, as shown by its many certifications and honors. The respective airline company’s ownership of subsidiaries and its own group contributes to its prestigious 5-star airline reputation. The objective of this study is to determine the elements that impact the safety performance indicator, with a special emphasis on safety risk management and safety management system, at this respective airline company. This study used quantitative data in the form of a questionnaire. The questionnaire was submitted to the appropriate department of this respective airline company and all of them were deemed suitable foruse. The use of Structural Equation Modelling (SEM) provided an illustration of the results, regression weights, and model fit for the analysis of the study model.

Keywords: Aviation Safety, Safety Risk Management, Safety Management System, Aviation Safety Performance Indicators

The Effect of Promotion and E-Service Quality in TikTok Towards Customer Loyalty of Skintific

2024-03-07T11:00:25+07:00

This thesis aims to examine the effect of promotion and e-service quality in the popular social media platform TikTok on the customer loyalty of a skincare brand called Skintific. The study will investigate the impact of promotional activities conducted by Skintific on TikTok, as well as the quality of customer service provided through this digital platform. By analyzing customer perceptions and behaviors, the research intends to shed light on how these factors contribute to enhancing or diminishing customer loyalty. The study’s findings will be useful in providing valuable insights for skincare brands in leveraging TikTok as a promotional tool and maintaining customer loyalty in the highly competitive online marketplace. The results of this research can provide valuable information to Skintific and to all brands who would like to focus on carrying out marketing and maintain customer loyalty through the use of social media specifically TikTok. Several recommendations can be made based on these findings to improve Skintific's customer loyalty on TikTok. To begin, it is critical to develop effective promotional strategies that appeal to the TikTok target audience, taking into account their preferences and expectations. Furthermore, Skintific should focus on developing strong customer relationships on TikTok by actively engaging with their audience, responding to comments and messages, and sharing valuable and interesting content on a regular basis.

Keywords: Promotion; E-Service Quality; Customer Loyalty; Integrated Marketing Communication; Liaison Journal of Best; International University Liaison Indonesia