The Impacts Of Hofstede’s Cultural Dimensions On International Trade Barriers

Abstract

Due to the advancement of communication and transportation technologies, the global
economy has never been more integrated. Hence, more businesses are trying to research and
penetrate new markets worldwide with superb marketing mixes. However, the one-size-fits- all
approach has proved to be ineffective; the endeavors are usually hampered by cultural differences
between countries reflected in the dimensions of the Hofstede Cultural Dimensions. The differences,
especially in Power Distance, Long-term Orientation, and Indulgence, will play a crucial role in
shaping the country’s international trade barriers, corporate culture, and eventually the preferred
marketing mix. Thus, attaining a comprehensive overview of a country’s culture is imperative for a
successful business. Therefore, this paper tries to delve deeper and scrutinize the relationship
between the Hofstede Cultural Dimensions and international trade barriers.
Keywords: culture, Hofstede Cultural Dimensions, international trade, international trade barriers